strangers along with a substantial percentage of your profits. Consider paying cash up front to execute a “distribution service agreement” with folks like FREESTYLE or ROCKY MOUNTAIN. You’ll retain more of the back end on your film and you’ll end up with more control over its release. If you can create and fund a feature film for hundreds of thousands or millions you can create and fund a rational distribution plan as well. No film is really finished until it has reached its audience.
Start your marketing while your film is still in preproduction. Storyboard your trailers just as you do the rest of your film film. Make sure they sell the “sizzle” that made you decide to do it in the first place.
Viral marketing for a film or documentary is relatively easy for filmmakers who can stay true to their vision for a film, demand good