NBC Universal in May 2005. The “Bourne,” which will be shown August 3, is the eleventh movie placement for VW. But according to company sources, the film is only the second that has met the German automaker’s expectations. The other film, “Knocked Up,” a comedy set to arrive in theaters June 1, also is commended by VW.
Sources said that all the other placements VW has had in Universal films have not been sufficiently memorable or significant. “The placements we’ve had so far are not up to the standard we had expected when getting into this deal,” said Martin Biswurm, the international entertainment marketing manager at Volkswagen.
Meanwhile, Universal said that it is “proud” to have “successfully placed” 21 VW-brand vehicles in 17 Universal, Focus and Rogue films totaling 0 million in global box-office in the first