two years of the companies’ alliance.
“VW has been integrated into 56 Universal premieres and events and has had a brand presence on nearly 40 million Universal, Focus and Rogue DVDs globally,” the film outfit said in a statement. “Universal has facilitated many successful collaborations between VW and filmmakers, resulting most recently in significant integration into ‘The Bourne Ultimatum.’“
“In the first two years of the relationship, VW has leveraged ‘King Kong’ and ‘The Bourne Ultimatum’ to create significant global marketing campaigns. An average of one global campaign a year, especially at the beginning of such a large alliance, is, in our opinion, a fantastic track record,” was added to the statement.
VW expects to spend roughly million over the three-year deal. But sources said that the automaker