production values will always reflect badly on an organisation. If the video is poor, prospective customers or clients will naturally expect the same of your products or services.
Despite what seems very obvious, from time-to-time people will tell me that they have decided to go “in-house”, which more-often-than-not means purchasing a cheap camcorder and a basic editing package. But good corporate video production is a craft that requires experience, knowledge and technical expertise; and in most cases is best left to professional video production companies.
Would you hand out a tatty, photocopied leaflet to promote your product or services? Or would you prefer a glossy, attractive, professional-looking document? Which one do you think is most likely to be effective? Which one would you be embarrassed to hand out?
Long gone