years, an industry wholly ignorant of Canadian theatrical film markets and wholly dependent on cultural welfare in the mistaken belief that you just can’t make any dough here a mare usque… I and every American film distribution company on the planet know different. I know because I’ve made money in the Canadian box office, in fact more money on one film than all Telefilm films on average. My short comedy, Edsville – about an innocent young couple that stumbles upon a town of Ed Sullivan impersonators – has a recoupment rate of 20% while the average recoupment rate published in Telefilm’s annual report, year after year, hovers at 2%-ish. I’ve also observed what our Yankee cousins actually do. All you have to do is ask them and they’ll actually tell you – hey, who knew?
So let’s see what it takes to make money and sell movies in Canadian moviedom.