Here’s the top 12 for anyone who wants to make M on a movie in three weeks in Canada:
Rule # 1: No one knows what sells
Rule # 2: See Rule # 1, no, seriously, memorize Rule #1. I’m not saying this only to make the list apostolic, really. I could make something else up.
Rule # 3: Anything that helps sell is good
Rule # 4: The public will pay to see things or people they really like
Rule #5: Exploit people or things that the public likes
Rule #6: The Canadian Public doesn’t care who directs, writes or produces movies
Rule #7: The Canadian Public pays to see “people” on the screen. Actors are the Product
Rule # 8: The Canadian Public loves Stars
Rule # 9: Make