Canada – more of a following than Egoyan. Yet it was Egoyan that the producers tried to market, not Polley. The little money that was spent was spent foolishly – see rule #6.
Even a American B movie like Nurse Betty gets the full M marketing treatment. Learn the lesson from American distributors who know better; who do spend M for each film they release in Canada.
Here’s the best part about making sacks of cash in Canada. Manufacturing, distribution and marketing infrastructure are all 100% in place. All you have to do is come up with a movie to market and some cash to market it with. Hey, pinch me!
Why isn’t it working now? Why is Telefilm’s record so dismal? Public policy has intervened in the movie business only at the level of manufacturing – dolling out wallops of cash to make movies. The new funds maintain that approach. This is