it’s often difficult to realize that’s not where your job ends if you want your art to reach your audience.
Creating your work is step one, marketing it is a whole other story. But if you realize that creating a successful PR campaign for your work is an art form in itself, you can begin to look at it with new eyes. Whether offline or online, your story is your fortune. A band, author, filmmaker or a painter becomes successful once they tell their story in a believable, impactful way.
Creating and marketing your art are very different processes and the relationship between the two can be daunting and confusing. There are very specific issues that artists face when promoting their own works. But, if you’re going to give your blood, sweat and tears to your art, you owe it to your art to give it a true shot to succeed. If you hope to reach a wide