companies is All 3 Media, which controls several other leading companies, including Lime Pictures, formerly Mersey Television, makers of Hollyoaks. It is run by Steve Morrison, a former WIA producer. Political connections
Although in its early days World In Action was reputed never to employ anyone who was on first-name terms with any politician, a number of British Parliamentarians since have World In Action on their curriculum vitae. The most recent is the Conservative MP Adam Holloway, elected to the House of Commons in 2005. The British Cabinet Minister Jack Straw worked on World in Action as a researcher, as did Margaret Beckett who served as Tony Blair’s last Foreign Secretary. Chris Mullin, Labour MP for Sunderland South, played a major role in the programme’s campaign on behalf of the Birmingham Six. Gus Macdonald, now Baron Macdonald of Tradeston, and from 1998 to